Hello Alice

Financial resources for small business owners.

As Senior Product Designer, I led the operations for our foundational design system, as well as own engagement and experience for our financial features throughout the ecosystem. Our family of products ranges from back-end CMS, to front-end user web app and native mobile app.

Full Design System

Constructed and governed a full working design system for all products in the Hello Alice ecosystem

Fintech Features

Involvement in all fintech features within the company from start to finish

Native Mobile App

Co-owned mobile app experience in parity with web app and owned visual

Business goals

Hello Alice is a free online platform that helps businesses launch and grow. We guide owners through every step of their entrepreneurial journey by providing knowledge, funding, networks, and peer-to-peer connections with more than 1,000,000 small business owners.

I worked directly with Leadership and the Executive Team to design and develop new digital product experiences and digital product improvements, and provided guidance to other designers on work delivery and tools. I contributed directly to the hiring process and building the design team, I strategized a research process for our agile environment, and I adapted my knowledge and skillsets during the company’s business model shift into the financial services space.

Projects

Backend CMS

I worked on complex issues where analysis of situations and data required an in-depth evaluation of variable factors that made up our internal CMS platform that powered our content.

Consumer-facing Web App

Independently solved unique and complex problems with broad impact on the business; I worked closely with Brand Team leadership to align the groups and find opportunities for partnership to maintain cohesion throughout the Visual experience.

Native Mobile App

I directly impacted the visual direction for our native mobile app; I co-owned the user experience parity from the web to the native app. I frequently improved the ux of existing features based on industry standards for small devices.

E-Commerce Marketplace

Worked on significant business goal to create and launch our small business marketplace feature set. Exercised independent judgment in methods, techniques and evaluation criteria for obtaining desired results for stakeholders.

Design System and Documentation

I created and maintain the Hello Alice design system that makes up the lifeblood of our ecosystem; partnered with Brand Team leadership to develop a foundation, and designed on a global scale.

Accessibility Design Guide

I improved our accessibility standards directly in the design system, but also developed a comprehensive guideline for testing the quality of accessibility outputs for new features in both UX and UI.

Financial Services Adaptation

I extended my knowledge and experience in design to adapt to a large-scale evolution into the financial services model quickly; understanding how to best utilize my skillsets for new features in fintech.

Engagement and Innovation Initiatives

Proactively identified and solved the most complex problems given by the business that directly impacts our financial services model shift; using new methods to think beyond existing solutions.

Brand and Marketing Campaigns

Works closely with Engagement Team leadership to produce consistent campaigns for small business Mastercard release; mentored brand team designers understanding on a global scale.